Geo-fencing allows us to set up triggers for predefined boundaries and send alerts. This means SpotDeal enabled devices can receive notifications of deals and discounts from specific Merchants when they enter a specific designated area.
The virtual barriers of Geo-fencing can be active or passive. Active Geo-fencing requires an end user to opt-in to location services and for the mobile app to be open. Passive Geo-fencing is always on; it relies on Wi-Fi and cellular data instead of GPS or RFID and works in the background.
When to Use Geo-fencing
Geo fencing is an effective marketing tools, offering more targeted marketing approach and better ROI. Compared to email marketing, where sending emails to customers with exact same messages and hoping to get response, you can use geo-fencing to target existing customers that are nearby your store.
It is the perfect time to send customer a messages when they are nearby your branch and maybe looking for products, or services. A timely personalized message expressing how much you appreciate their business and offering discounts, or to simply tell them about your newest products and services can increase foot traffic to the store instantly.
How Does Geo-Fencing Work
Geo-fencing uses combinations of GPS and Wi-Fi data. This allows users to opt-in for things like location services and can receive push notifications to keep them updated.
SpotDeal Geo Location
SpotDeal App allows Merchant to set up triggers for predefined boundaries and send alerts. This means SpotDeal enabled devices can receive notifications of deals and discounts from specific Merchants when they enter a specific designated area.
SpotDeal Merchants can take advantage of this feature from their Merchant Portal account and can assign Deals (discounts), branches, and set limits of geographical distance and number of user.
SpotDeal App customer can opt-in to location services and start receiving location based deals via the SpotDeal notification system when the customers’ smartphone enters a defined geographical area.